PubMatic (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance, and Strategus, a ...

Political advertisers have spent a record $11.4 billion this midterm cycle, and CTV, now nearly double cable, took more than ...

The television industry spent years promising that connected TV would combine the impact of the big screen with the accountability of digital advertising. Now that promise may be materializing, as CTV ...

CTV upfront spend has surpassed linear TV this year, but the industry continues to value audiences using metrics built for a bygone era.

The White House has made another wide-ranging shuffle to its tariff regime on Canadian goods. The announcements came after one GOP senator said she secured tariff exemptions to help her state.

Closed-loop advertising has long been a walled garden privilege. Google and Meta could connect impressions to outcomes because they owned identity, inventory, and measurement inside a single ecosystem ...