In his quest for the perfect ice fishing rod, Brandon Greene says he never could find one he liked and that fit just right. So, he built one that did. And hooked a booming side venture in the process.

A classic Chevrolet pickup undergoes a dramatic rat rod transformation, combining weathered vintage styling with modern ...

The man on the other end of the phone was noticeably hesitant, perhaps even a little embarrassed. He had spent 34 years in the quiet, comfortable background of the sport-fishing industry, most ...

These hot rods, customs, and hot rod trucks were Builder’s Choice Award contenders—and winners—at the 2023 Goodguys Summit Racing Nationals. Car show enthusiasts love going to big national events to ...

This Chevy Hot Rod represents more than 10,000 hours of work and over $1 million invested in the pursuit of an exceptionally detailed custom build. Starting with the unmistakable shape of a classic ...

The International Custom Rod Building Exposition featuring more than 100 display booths and 3,000 custom rod builders is set for Feb. 23-24 at the M.C. Benton Convention Center at Winston-Salem. The ...

When it comes to making custom fishing rods, Barry Weaver employs many skills. Weaver alternates among being a woodworker, an engineer, a lathe operator, a technician and an assembler. And when it ...

BACK IN MAY, I drove to Yarmouth, Maine, to visit the Maine Fly Co. I was there to pick up a custom fly rod they’d made for me and to go fishing with owner and founder Jeff Davis. I expected to find a ...

It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

CHISHOLM — If there’s ever a tornado warning for this Iron Range town, Mike Lesch will likely be safe. That’s because he already spends a lot of time in his basement shop, where he turns drab sticks ...